A global leader in mobile app, digital advertising, retail media and audience insights recently expanded its presence in China through a strategic acquisition. The company – which serves customers across North America, Europe, the Middle East, Africa, Asia Pacific (APAC) and Latin America (LATAM) – recognized that seamless workforce management was critical for sustaining operational efficiency and employee satisfaction.
Industry: Digital Intelligence and Analytics
Company Size: 200–500 employees
Country of Operation: Global (HQ in the U.S.)
Country with GoGlobal: China
The Need
Following the acquisition of a company in China, the firm gained new opportunities – but also faced a fragmented HR structure and unfamiliar regulations. The workforce was initially split between a business process outsourcing (BPO) provider and another Employer of Record (EOR) provider. This sparked inconsistencies in contracts, benefits and compliance.
To streamline operations and ensure a seamless employee experience, the firm needed to unify its workforce under a single provider while aligning employment terms and regulatory requirements.
The Challenge
Managing HR across multiple providers posed significant challenges:
- Inconsistent Benefits: Disparities in benefits between acquired employees and existing employees created inequities.
- Compliance Complexity: Navigating Chinese labor laws and benefits regulations required deep local expertise.
- Employee Retention: A seamless onboarding process was critical for retaining key talent while minimizing disruption.
The firm sought out a partner with strong local knowledge and hands-on support to bridge these gaps efficiently.
Why GoGlobal?
The digital intelligence and analytics firm selected GoGlobal to support its acquisition in China for three key reasons:
- Local Market Expertise: GoGlobal provided the ideal balance of a dynamic global perspective and deep, on-the-ground knowledge of China’s employment and regulatory landscape. This ensured compliance and operational stability.
- Tailored Benefits Solutions: By structuring a benefits package aligned with both business objectives and employee expectations, GoGlobal helped the firm gain a competitive edge in talent retention.
- Hands-On Project Management: With a proactive and structured approach, GoGlobal seamlessly guided the firm through the process. This minimized disruption and ensured operational continuity.
How GoGlobal Helped
GoGlobal supported a structured and seamless acquisition by:
- Conducting a comprehensive gap analysis to identify mismatches in contract terms and benefits.
- Designing a customized benefits package that bridged disparities and ensured consistency across the workforce.
- Managing full-scale employee onboarding, ensuring compliance with Chinese labor laws while maintaining transparency.
- Providing ongoing support in HR, compensation and compliance to ensure operational stability.
Key Business Impact
With GoGlobal’s support, the firm achieved:
- 100% Talent Retention: The entire local workforce was successfully retained – with no disruptions.
- Enhanced Compliance and Efficiency: GoGlobal helped unify the employment structure and align global operations with local regulations.
- Optimized Benefits Strategy: A tailored benefits package was designed, aligning with employee expectations while effectively managing costs.
- Seamless Immigration and HR Support: GoGlobal provided hands-on assistance for complex cases.
“GoGlobal’s local expertise and hands-on approach helped make this acquisition a success. They didn’t just offer a service – they provided strategic guidance that helped us retain talent and streamline our HR operations in China. Their team went above and beyond to match benefits, ensure compliance and offer practical solutions at every step. We are pleased to have GoGlobal as a trusted partner in our future global expansion plans.” — HR Director
Looking to the Future
As the firm continues to expand in China and beyond, it remains focused on scaling efficiently while maintaining compliance.
Ready to meet the challenges of global expansion head-on, the team is well-positioned to thrive in new markets while sustaining operational excellence.
Top Takeaways for Global Expansion
- Unify HR Operations: Consolidating workforce management under one provider ensures consistency and efficiency.
- Local Expertise is Key: Navigating country-specific regulations requires a knowledgeable partner.
- Tailored Benefits Retain Talent: Aligning benefits with employee needs fosters long-term retention.
- Compliance Drives Stability: Proactive regulatory support reduces risks and streamlines expansion.
Start here. GoGlobal provides the global HR solutions your business needs to expand with confidence and compliance.
Contact us to find out how GoGlobal’s EOR and cross-border solutions can help you navigate complex international markets and grow with confidence.
