The Global Builders: Success Stories of Simple, Strategic Scaling

There’s no one blueprint for global growth. The companies we support at GoGlobal don’t follow a single path — they chart their own course. What they share is the ambition to scale with purpose and the discipline to do it right.

We call them the Global Builders.

In this roundup, we highlight three GoGlobal clients — Fnatic, Refeyn and Allurion — who each approach international growth with different goals but a similar mindset: clarity over chaos, simplicity over shortcuts and speed built on strategy.

At GoGlobal, our job isn’t to make noise. It’s to make things work — quietly, accurately and compliantly. These stories are proof of what can happen when the right expertise meets the right ambition.

Game On: How Fnatic Scaled Across Borders Without Breaking Focus

Organization: Fnatic

Industry: Esports

HQ: United Kingdom

GoGlobal Support: Slovenia, Spain

Challenge: Expanding international operations while keeping the team focused on performance

GoGlobal Solutions: Employer of Record (EOR), Global Payroll

Fnatic is more than a global esports brand — it’s a movement. With pro players across multiple continents and a loyal fanbase in the millions, Fnatic operates at the intersection of sport, entertainment and innovation.

The brand is growing fast — not just in audience numbers, but in operational scope. To keep the momentum going, they needed a solution that would allow them to onboard top-tier talent in countries where they didn’t yet have a legal entity.

We worked as their global employment partner, helping them employ key personnel in multiple countries through our EOR model. This let Fnatic bypass the time and cost of entity setup while staying fully compliant with local labor laws.

From seamless onboarding to localized contracts and payroll processing, our team handled the boring but important details. This way, Fnatic’s team could focus on what they do best: winning.

Read more about Fnatic’s story

Precision in Every Step: How Refeyn Built Global Operations With Scientific Focus

Organization: Refeyn

Industry: Biotech

HQ: United Kingdom, United States

GoGlobal Support: Belgium, China, Finland, France, Germany, Japan, Netherlands, Singapore, Spain, Sweden

Challenge: Entering complex life sciences markets with speed and compliance

GoGlobal Solutions: EOR, Global Payroll, International HR Consulting, Accounting, Tax, Payments

When your product is designed to measure single molecules, there’s no room for approximation. Refeyn, a biotech innovator founded at the University of Oxford in 2018, has pioneered new applications in mass photometry.

Refeyn partnered with GoGlobal to chart a clean, strategic course to international hiring. We helped them bring on commercial leads and technical support roles through our EOR solution — all while ensuring every local hire aligned with regional employment laws and tax structures.

We continued to support Refeyn through the full employee lifecycle: managing HR documentation, answering day-to-day questions, and stepping in with local expertise when policies changed or exceptions arose.

Read more about Refeyn’s story

Allurion’s Global Launch: From Breakthrough Product to International Team

Organization: Allurion

Industry: HealthTech / MedTech

HQ: United States

GoGlobal Support: Latin America (LATAM)

Challenge: Hiring commercial teams in new markets ahead of product launches

GoGlobal Solution: EOR, Global Payroll, International HR Consulting

Allurion’s flagship product — a swallowable, non-invasive weight-loss balloon — is changing the face of medical weight loss.

As the company set its sights on expanding across Latin America (LATAM), it faced a familiar challenge: navigating the complex, varied HR and compliance regulations in countries such as Brazil and Mexico.

GoGlobal stepped in as more than just a vendor — acting as a strategic co-pilot on the company’s LATAM journey. Through EOR services, tailored HR guidance and reliable global payroll, GoGlobal handled the full compliance and administrative load. Employment contracts, benefits, tax regulations, payroll and even offboarding were all managed seamlessly and professionally.

Allurion was operational across its target LATAM markets within weeks, avoiding the 6–12 month runway typically required for entity setups. This meant significant cost savings, reduced risk and peace of mind — all without disrupting employees or core business functions.

Read more about Allurion’s story

Global Builders Start Here

Fnatic. Refeyn. Allurion. Different sectors. Different stages. Different goals.

But they all knew that global expansion isn’t just about hiring fast or planting flags in new markets. It’s about scaling with precision. Understanding compliance. Planning for sustainability. Knowing when to move — and when to ask for help.

What our clients are building matters. We’re proud to be the steady hands behind the scenes — keeping global operations on track, compliant and always ready for what’s next.

Ready to expand globally? Let’s talk about how GoGlobal can help you scale with ease and impact.

The content provided in this publication is for general information purposes only and should not be considered legal advice. Due to potential changes in regulations, the information may become outdated. GoGlobal and its affiliates disclaim any responsibility for actions taken or not taken based on the information contained in this publication.

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