Europe has long been a magnet for global business. It’s a region defined by history, culture and innovation, but also by complexity. With 450+ million consumers, highly skilled workforces and established infrastructure, Europe remains one of the most strategic markets for international expansion.
Companies today don’t just see Europe as a market to enter or hire in. They see it as a hub for scaling operations globally. Strong institutions, interconnected economies and clear regulatory frameworks make it appealing for industries from tech to manufacturing.
Expanding in Europe isn’t simple. Competition is fierce. Regulations vary by country. Compliance missteps can be costly. Scaling successfully requires precision, speed and experts who understand local complexities.
This edition of our Global Builders series highlights companies navigating Europe’s challenges — and how GoGlobal clears the path.
London Lash Pro: tapping into specialized talent
Industry: B2B Lash Wholesalers
Company Size: 11–50
Headquarters: UK
GoGlobal Support: Finland
Countries of Operation: UK, Europe, US, Australia
London Lash Pro supplies premium eyelash extension products to technicians worldwide. As the company expanded in Europe, it struggled to find niche talent while staying compliant with local employment laws.
GoGlobal stepped in with a combined Global Recruitment and Employer of Record (EOR) approach, creating a seamless hiring strategy. From sourcing highly specialized candidates to managing contracts, benefits, payroll and compliance, GoGlobal handled the administrative load so the company could stay focused on business growth.
“Our partnership with GoGlobal has transformed our global expansion strategy,” says Billy Green, CEO, London Lash Pro. “Their dedicated team has been essential in sourcing top talent for us while providing peace of mind against employment risks in new markets.”
Read more about London Lash Pro’s European expansion.
EVbee: scaling HR across Europe
Industry: Electric Vehicle (EV) Industry
European Project Team: 25+ employees
Headquarters: Netherlands
GoGlobal Support: Europe
EVbee manufactures electric vehicle chargers and is rapidly expanding across Europe. As the company grows, managing HR for a geographically dispersed workforce has become increasingly complex. Fragmented HR processes, ever-changing local labor laws and limited internal resources could slow expansion and distract from core business goals.
GoGlobal provides EVbee with a full EOR solution, delivering localized HR support, compliance guidance and payroll management. This allows EVbee’s internal team to focus on driving growth, while GoGlobal handles the administrative and legal complexities of cross-border employment.
The results are clear. GoGlobal streamlines HR processes across multiple countries, ensuring employees are onboarded efficiently and correctly. The company remains fully compliant with local labor laws. Administrative burdens on EVbee’s internal team are reduced, while employees receive responsive, on-the-ground HR support, making payroll, benefits and regulatory questions simple and clear.
“GoGlobal has been instrumental in supporting our growth across Europe,” says Amy Chan, HR and Operations Director, EVbee. “Their EOR solution allows us to onboard top talent and grow strategically, without setting up legal entities in every country. GoGlobal’s expert team empowers our HR strategy, while we focus on what we do best: powering the EV industry.”
Read more about EVbee’s European HR strategy.
MAFTEC: expanding international operations
Industry: Manufacturing (industrial and automotive materials)
Company Size: 500
Countries: Japan, US, Germany
Year Founded: 2021
MAFTEC, a manufacturer of thermal and emission control materials, had sights set on expanding internationally to better serve clients in the US and Germany. The company needed additional HR infrastructure in these markets to support hiring, payroll, and compliance efficiently.
GoGlobal combined expert Global Recruitment with its proven EOR solution, providing localized recruitment, payroll, benefits and compliance management. This streamlined MAFTEC’s international hiring process, reduced risk and allowed internal teams to focus on core operations.
The positive impact was felt immediately. MAFTEC rapidly hired qualified employees in target markets while GoGlobal ensured full compliance with local employment laws. Payroll, benefits and HR management were simplified, freeing internal resources and keeping teams focused on growth.
“GoGlobal’s one-stop service for hiring, payroll, expense reimbursement and HR tasks makes global hiring exceptionally smooth,” according to Masayuki Matsumura, Director of Finance/CFO, Executive Officer, Administrative Division, MAFTEC.
Read more about MAFTEC’s international expansion.
Where global builders get started
Our Global Builders in Europe span industries from beauty products and EVs to industrial manufacturing, each seizing opportunities across the region. The roadblocks differ but the goals are the same: stay compliant, move efficiently and scale with confidence.
Expanding in Europe is not just about speed. Success comes from understanding local labor laws, anticipating regulatory changes and building operations that can grow sustainably across borders.
When compliance is handled by local experts on the ground, teams can focus on innovation, customer impact and long-term growth.
At GoGlobal, we manage the complex, detail-heavy work, including contracts, payroll, benefits, onboarding and more. This allows Global Builders to maintain momentum, reduce risk and scale with clarity across a continent full of opportunity and complexity.
Ready to expand globally? Let’s talk about how GoGlobal can help you scale with ease and impact.
