Guest Supply, established in 1979, has evolved into a premier global provider of hospitality supplies. Catering to top hotel chains and independent properties worldwide, the company services over 25,000 customers across 120 countries. Guest Supply emphasizes innovation, quality and comprehensive solutions to meet the diverse needs of the hospitality industry and beyond.
Industry: Hospitality/Consumer Goods
Employees: 107
Operating Regions: Asia Pacific, Europe, Middle East
Country with GoGlobal: Thailand
The Need
Guest Supply aimed to expand its presence in the Asia Pacific (APAC) region to meet growing business demands driven by increasing customer requirements and emerging market opportunities.
Recognizing the strategic importance of Thailand within the APAC hospitality sector, Guest Supply sought to establish a local presence. The goals were to better serve clients, enhance operational efficiency and capitalize on the region’s economic growth trajectory.
The Challenge
Guest Supply faced the daunting task of navigating Thailand’s intricate local labor laws. This included new regulatory compliance requirements for payroll, tax compliance and business practices. With urgent deadlines looming, the internal team had to swiftly adapt to these unfamiliar regulations while learning local business practices.
The complexities of setting up a robust payroll system and ensuring full tax compliance added layers of challenge. Expert guidance was required to mitigate operational risks and support seamless business operations in Thailand.
People-First HR: How GoGlobal Helped
GoGlobal stepped in to provide an Employer of Record (EOR) solution, facilitating Guest Supply’s expansion into Thailand. This included comprehensive support in payroll management, tax compliance and local labor laws – all managed by on-the-ground experts.
GoGlobal prioritizes responsive, people-first HR support. With GoGlobal specialists in the same time zone and fluent in local languages, Guest Supply’s workers received prompt assistance on all HR matters. This included onboarding, payroll, taxes and benefits queries.
“With GoGlobal’s by our side, we entered the Thai market swiftly and confidently. Their local HR expertise and seamless support gave us peace of mind and allowed us to focus on strategic growth. If future business needs arise in APAC, we will certainly turn to GoGlobal.” – Queeny Zhao, Associate Director, HR & Office Management, Guest Supply
Key Advantages Gain
Guest Supply unlocked several key advantages in partnering with GoGlobal:
- No Entity, No Problem: Guest Supply hired workers in Thailand through GoGlobal’s EOR solution without the immediate need to establish a legal entity. This offered a flexible interim solution to meet hiring goals swiftly.
- Speed to Market: GoGlobal facilitated rapid market entry for Guest Supply into Thailand, leveraging expertise in local employment regulations and administrative processes. Expedited hiring and onboarding advanced Guest Supply’s timely establishment and operational readiness in the Thai market.
- Streamlined Hiring and HR Management: GoGlobal provided efficient and streamlined hiring processes, allowing for quick onboarding of local employees compliant with Thai labor laws. GoGlobal’s robust EOR solution minimized administrative burdens and employment risks for Guest Supply.
- Peace of Mind in Compliance: Comprehensive support from GoGlobal allowed Guest Supply to seamlessly achieve full compliance with complex Thai payroll, tax and labor regulations.
- Core Business Focus: By outsourcing critical HR functions to GoGlobal, Guest Supply freed up valuable internal resources. The team was able to focus on core business activities, such as product innovation, customer service and sales development.
- Future Growth Plans: Enhanced operational efficiency and strategic alignment enable Guest Supply to capitalize on growth opportunities in APAC – without compromising business integrity.
“Global expansion offers significant rewards but can also come with inherent risks, especially in HR. We were delighted to support Guest Supply’s successful expansion into Thailand with our comprehensive EOR solution.” – Agnes Yip, Associate Account Manager, GoGlobal
Global Talent Management: Key Takeaways
Choosing a reliable EOR partner, such as GoGlobal, is a lever for success when expanding into international markets. Here are some key takeaways from Guest Supply’s experience:
- Compliance Assurance: GoGlobal maintains strict adherence with local regulations, including labor laws and tax requirements. This mitigates legal risks associated with international operations.
- Operational Agility: By leveraging GoGlobal’s expertise, businesses can swiftly navigate bureaucratic complexities, accelerating market entry and operational readiness in new regions.
- Enhanced Employee Experience: Streamlined processes and compliance assurance contribute to a positive work environment. This fosters employee satisfaction, engagement and retention in new markets.
- Strategic Advantages: With GoGlobal managing critical HR functions, businesses gain strategic alignment and operational efficiency. This enables them to capitalize on growth opportunities effectively.
Check out our What is an EOR? guide or contact us to talk with an international HR expert about how the EOR hiring model can help with your global expansion plans.