The global business travel industry, often seen as a bellwether for global business expansion, is showing a much faster rebound than expected just a year ago, according to the most recent Global Business Travel Association (GBTA) Business Travel Index™ Outlook.
Projections now indicate that global business travel is on track to surpass its pre-pandemic spending level of $1.4 trillion by 2024, and it is further expected to grow significantly for years to come, reaching close to $1.8 trillion by 2027. These insights from GBTA suggest that the tide is turning, pointing towards an era of robust global expansion in the business world.
One of the critical components of any successful business expansion is global hiring. In the first installment of this series on global talent acquisition, we explored the growing demand for specialized roles and the benefits of establishing a global workforce. Next, we touched upon the impending challenges that companies will encounter as they venture into the realm of global hiring. Now, in the third and final part of this series, we delve into the strategies and real-world examples that illustrate how a tandem approach to global recruitment and Employer of Record (EOR) services can be a game-changer.
A tandem approach: combining expert recruitment and EOR services
The challenges in global recruitment and HR management can be daunting, especially when companies aim to fill high-demand roles in a cost-effective and efficient manner. To address these challenges and secure top talent for positions – such as Senior Software Engineers, DevOps Engineers, Cloud Engineers and more – a combination of Employer of Record (EOR) services and recruitment services has proven to be a powerful solution.
GoGlobal’s Recruit & Hire solution bolsters the synergy between EOR and recruitment services. By combining local and global expertise, GoGlobal offers companies a comprehensive solution for securing top talent in high-demand roles globally.
The benefits of this winning fusion are evident:
- Risk Mitigation: By handling compliance, payroll and legal requirements, GoGlobal reduces the risks associated with international hiring.
- Recruitment Expertise: GoGlobal’s recruitment services provide local market knowledge and efficient sourcing, simplifying the candidate search.
- Seamless Onboarding: GoGlobal ensures a smooth onboarding process, making it easier for employees to integrate into their new roles and locations.
- Efficient Payroll and Benefits Management: GoGlobal simplifies the complexities of payroll, benefits and compliance, relieving our local HR team of these burdens.
- Worldwide Talent Pool: With GoGlobal, companies can tap into a global talent pool without the challenges associated with international HR management.
Success stories and winning strategies
Now, let’s discover some real-world case studies showcasing how savvy companies have successfully harnessed the power of a recruitment and EOR services combination to navigate the complex global hiring landscape.
Case Study 1: Bridging the US-India Talent Gap
| Industry: | Technology |
| Locations: | San Francisco, USA & Bangalore, India |
A US-based technology firm was on the hunt for Senior Software Engineers with specialized expertise in artificial intelligence and machine learning. The challenge was not only finding such niche talent but also staying within budget. Leveraging Bangalore’s abundant talent pool and lower cost of living, the company turned to GoGlobal’s recruitment and EOR services.
The result was twofold: they secured highly qualified professionals who brought their AI and machine learning projects to life and did so at a fraction of the cost compared to hiring locally in Silicon Valley. By combining recruitment expertise with EOR support, the company successfully bridged the US-India talent gap.
Case Study 2: Unlocking Customer Support Excellence in the Philippines
| Industry: | E-commerce |
| Locations: | London, UK & Manila, the Philippines |
A prominent UK e-commerce company was facing exponential growth and the need to scale its customer support operations to meet global demand. Their aim was to provide customers with top-tier support in multiple languages. To achieve this, they established operations in Manila with the assistance of GoGlobal’s integrated services.
With this strategy, the e-commerce tapped into a highly skilled and multilingual workforce, elevating their customer support services to new heights. The combination of recruitment expertise and EOR services empowered them to unlock customer support excellence on a global scale.
Case Study 3: European Expansion through Poland
| Industry: | Software Development |
| Locations: | Berlin, Germany & Warsaw, Poland |
A Berlin-based software development company sought to expand its team, particularly in roles that demanded DevOps and Cloud Engineering expertise. The challenge was not only finding the right skills but also doing so in a cost-effective manner. Recognizing Warsaw’s robust local IT ecosystem and lower cost of business operations, they made the city the epicenter of their expansion strategy.
By putting both recruitment and EOR services into the hands of one trusted partner, the company streamlined its development operations and harnessed the innovative potential of Warsaw’s talent pool. This strategic move unlocked a new era of efficiency and growth for the company.
Case Study 4: Western European Growth in Croatia
| Industry: | Digital Marketing |
| Locations: | Amsterdam, Netherlands & Zagreb, Croatia |
A Dutch digital marketing agency was ready to expand its presence across Western Europe. Their focus was on finding digital marketing experts to adapt their services to the local market. Croatia became the gateway to their growth journey. By enlisting GoGlobal’s recruitment and EOR services, they navigated the complexities of expansion with ease. The strategic move allowed them to tap into a fresh talent pool while also customizing their services for the local market, thereby fostering their footprint across Western Europe. The recruitment and EOR combination were key to this successful expansion.
Case Study 5: Remote Sales Expansion in Lithuania
| Industry: | SaaS |
| Locations: | New York, USA & Vilnius, Lithuania |
A US-based SaaS company was looking to extend its sales team with a focus on remote sales managers. Finding qualified remote sales professionals to drive their global sales initiatives was challenging. They turned to GoGlobal’s recruitment and EOR services and established operations in Vilnius.
This strategic move allowed the fast-growing company to tap into Lithuania’s emerging tech scene and access remote sales talent efficiently. By combining recruitment expertise with EOR support, they overcame the hurdles of remote hiring and expanded their global sales team.
Case Study 6: Expanding Project Management Excellence in Indonesia
| Industry: | Consulting |
| Locations: | London, UK & Jakarta, Indonesia |
A UK consulting firm set its sights on providing comprehensive consulting and project management services in Indonesia, a rapidly developing market. To achieve this, they needed a proficient team of Project Managers well-versed in the local market dynamics. Leveraging GoGlobal’s recruitment and EOR services, the company identified and onboarded top Project Management talent in Jakarta.
This strategic move streamlined the team’s project delivery processes, enabling them to meet client demands with exceptional efficiency. The harmonious interplay of recruitment expertise and EOR support played a pivotal role in ensuring the seamless provision of project management services in this burgeoning market.
How can global recruitment and hiring transform your business?
With the notable rise of business expansion on the horizon, more companies are gearing up to hire cross-border talent. Those visionary enterprises that seek innovative and streamlined solutions – such as the strategic combination of expert recruitment, HR management and EOR services – are poised to gain a significant competitive advantage in the global marketplace.
As you reflect on these successful case studies and golden strategies, it’s worth pondering: How can global recruitment and hiring change the game for your business?
GoGlobal is your partner for recruiting top talent for critical roles. Check out our guidebook or contact us to learn more about how our one-of-a-kind Recruit & Hire solution can help you dive into new talent pools of remote workers and digital nomads around the world.