International Expansion: The Benefits of Global Recruitment

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In an increasingly interconnected world, businesses face the challenge of talent shortages and of finding and retaining skilled professionals to fill critical roles. Talent shortages in certain industries and regions have prompted organizations to explore cross-border recruitment strategies as a solution. 

Global recruitment offers a viable solution by tapping into global talent pools and bridging the gap between supply and demand. By expanding into foreign markets for talent, companies can access a wider range of qualified professionals with the specialized skills required to fill high-demand positions.

In this blog post, we examine some of the advantages of global  recruitment and also explore how global recruitment services combined with Employer of Record (EOR) hiring can enhance agility and efficiency in talent acquisition.

Filling high-demand roles with global  recruitment

As global demand for technology expertise reaches unprecedented heights, fast-growth companies are increasingly looking beyond traditional talent markets to emerging regions. These burgeoning talent pools, spanning Latin America (LATAM), Africa, the Middle East and North Africa (MENA) and Asia Pacific (APAC), are attracting attention for their ability to supply skilled professionals in key areas. 

“To secure top talent for specialized roles that are not readily available in their local geographic area, companies are casting their nets further and expanding the search beyond their borders,” says GoGlobal Director of Recruitment Harry Dillon. “These up-and-coming global talent pools offer a wealth of skilled professionals that can fill critical roles and contribute to the growth and success of organizations, particularly in technology, client services and sales/business development.”

The following are the top six recent roles the GoGlobal Recruit & Hire team has sourced and hired engaged on behalf of clients:

SaaS Sales Managers Remote Sales  Software Engineers
Data Scientists DevOps Specialist Customer Support Specialists

The benefits of international expansion using local talent

International expansion  into foreign markets requires more than just technical expertise and a strong product or service offering. It demands a deep understanding of local business culture, consumer preferences and market dynamics. 

“To achieve success in international expansion and global recruitment , forward-thinking companies are recognizing the importance of hiring local talent with a niche understanding of the target markets,” says GoGlobal Partner Nick Broughton. “These individuals bring valuable insights that can shape go-to-market strategies, foster meaningful customer connections and position companies ahead of competitors lacking such local knowledge.

The following are some of the advantages of hiring local talent in countries abroad: 

Cultural understanding Local talent brings an innate understanding of customs, traditions and business etiquette, allowing organizations to navigate cultural nuances more effectively and tailor their approach accordingly.
Market Insights Local professionals possess deep market knowledge, including consumer preferences, behavior and trends, enabling organizations to develop targeted go-to market strategies and offerings that resonate with the local audience.
Language and communication skills Fluency in the local language and nuanced communication skills facilitate effective interaction with local stakeholders, fostering better relationships and establishing credibility within the target market.
Networks and relationships Local talent brings established networks and relationships within the market, providing access to strategic partnerships, distribution channels and key decision-makers. This can accelerate go-to-market efforts and create growth opportunities.

Global recruitment: Empowering cost-effective talent

Global  recruitment can also be a cost-effective talent acquisition strategy. Depending on the region, hiring skilled professionals from abroad can be more cost-effective than recruiting locally. By capitalizing on favorable overhead differentials, companies can access top-tier talent while managing recruitment costs more efficiently.

For example, one of the most sought-after positions for global  recruitment is the Software as a service (SaaS) Sales Manager. This role often plays a crucial part in establishing a company’s foothold in a new market. To ensure success, companies seek candidates who possess a deep understanding of the local business culture and marketplace.

Here are the annual salary benchmarks we have recently observed for the role of SaaS Sales Manager in different countries:

Country Annual Salary (USD)
USA $110k – $115k
Nigeria $25k – $30k
Brazil $50k – $55k
UK $120k – $130k
Germany $110k – $115k
Japan $85k – $90k
Australia $110k – $115k

Global recruitment services: Filling critical roles!

In order to optimize cross-border recruitment, businesses can leverage global recruitment services in combination with Employer of Record (EOR) hiring solutions. Solutions like GoGlobal Recruit & Hire enable companies to gain agility and efficiency by streamlining the talent acquisition process. 

These global recruitment services provide access to a network of recruiters, localized market expertise, compliance support and seamless onboarding processes. This allows fast-growth companies to hire quickly, flexibly and compliantly – no matter where a candidate is located! 

In today’s fast-paced business landscape where talent knows no borders, the path to success lies in integrating global recruitment services and EOR hiring with one streamlined service provider. This powerful integration positions businesses at the vanguard of innovation, talent acquisition and sustainable growth—propelling them towards unparalleled success through international expansion.

Check out our guidebook “The Future of Recruitment is Global: Your Guide to Accessing Top Talent From Anywhere in the World” or contact us to learn more about how global recruitment services can help you fill critical, high-demand roles.